MySpace receives more monthly hits than Google! A total of 30 billion page views every month. If you're a Google expert I know what you're thinking. "Yeah right, that's just 30 billion views of pimple-faced girls making kissy faces into mobile phone cams".
That's the excuse I'd been telling myself after I'd spent months of my life mastering AdWords and SEO. But it's a terrible excuse.
More than half of MySpace visitors are over 35. They have lots of money and they are happy to spend it online. All mine and your efforts on Google would never touch them. MySpace users aren't like anyone else online. They really use very little of the rest of the web.
I'd been advertising to Google because I thought everyone used it. As it turns out, there are MySpace internet "creatures" that don't even say good morning to Google when they first turn on their browser at work.
I put away my lame excuses. "I need a piece of this spending web", I thought. "If only I knew how to use MySpace like a teenage girl".
Using MySpace Like a Teenage Girl
When I was growing up, using a computer was nerdy. But as I came into my mid-20's, even the "cool kids" were meeting someone for the first time and saying, "Hey, do you have MySpace or MSN?". The pick-up artists aren't trying to get a girl's "digits" any more. Now it's all about the screen name on AIM or MySpace. But none are so skilled at making a lot of friends online as teens are.
You might think the MySpace boom has come and gone. Guess again. Over the next 6-12 months, the Internet will continue to change really quickly. That's because of a fast adapting younger generation.
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